Mrs. Chiara Montanari and handbags: a passion for growing child cultivated and dedicating his life to accessories, lived as a profession and as a dream to grow through the 250 most exclusive models that Clare has collected in your wardrobe over the years.

But beyond the passion, a creative verve that brings young riccionese at a critical junction.
In Easter 2004, the interplay between chance and fate: Chiara creates by her hand, first jeans handbag, imperfect but very cool.

The false macroscopic idea, lived with irony like the bah are selling in minutes.
The brand, Secret Pon Pon, comes memory drew the label affixed to a pair of underpants.

From there, the escalation during a trade fair in Milan the biggest buyers manifetano interest in the product. From jeans, clear step with animal prints, leather, heavy churning out top cases, baguette bags to handle, but by the spirit of inspiration branded frizzzante.

The markets are open: Secret Pon Pon enter into Japan and Korea, Rusia, UAE, even in the U.S.. Rinascente signs a contract to sell the brand in its department stores. A giant like Zara is forced to withdraw some models guilty of plagiarism against the small jaws of Romagna.

Now the road is all on the rise ..